Food waste

Sainsbury's logoThis year Sainsbury’s has launched their ‘Waste Less, Save More’ project and are investing £1 million in communities across the UK to help in the fight against food waste. As part of this St Edmundsbury Borough Council has won funding for an innovation challenge to try and reduce food waste.

Over a third of what we throw away at home is food – reducing the amount we throw away can save money and help slow down global warming and deforestation. The average family could save up to £700 per year just by reducing their food waste!

Sainsbury's Waste less Save more logoWe will be delivering 7,000 little green Fresh Pods to households in St Edmundsbury. When placed in your fridge next to your fruit and vegetables they keep them fresher, crispier, and tastier for up to four times longer. They are a completely natural and non-toxic product which is environmentally friendly. They work by neutralising ethylene, airborne fungal spores, and bacterial rots. Helping you waste less food and save money.

Fresh Pod logoFree Fresh Pods aim to reduce food waste in the home

The Fresh Pod will be delivered to households during the week commencing Monday 24 July 2017. If you are one of the lucky households to receive a Fresh Pod please register it and complete the survey for your chance to be entered into our prize draws.

If you haven't received a Fresh Pod we have a limited number still waiting to be sent out to people living in the area. Please register your interest and complete the Food waste survey and you will be sent a Fresh Pod.

Fresh podsWhat to do with your Fresh Pod

Simply take it out of its plastic wrapper and place it in your fridge next to your fruit and vegetables. They last about six months. After you have used it the plastic shell is 100% recyclable and the inside remains can be used as a fantastic fertiliser for your house plants.

This is an easy, non-time consuming way for households to reduce waste. We will be carefully tracking the results and success of the project. If everyone makes a few small changes then together we can make a big difference.

For more information visit:

If you have received a Fresh Pod

To help us monitor the success of the project, we have appointed the community charity Groundwork to contact you directly during the week commencing 31 July 2017.


You can find us at the following locations in Bury St Edmunds. Please come along and ask the team about food waste reduction, Fresh Pods or to give feedback:

  • 26 August - The arc shopping centre
  • 30 August - Bury St Edmunds market

What else can I do to reduce my food waste?